Conversion Rate: Definition. The percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

Campaign Conversion Rate: Exit Bee Definition. The average number of campaign conversions per campaign views, shown as a percentage. Conversion Rates are calculated by simply taking the number of your campaign conversions and dividing that by the number of total views your campaign had over a period of time.

Conversion Rate Optimization: Wikipedia Definition. In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.